Times Ascent, the weekly supplement of The Times of India newspaper that focuses on human resource development, employment and job opportunities, wanted to build its brand presence among the corporate.
To create a brand recall, “Engineering Mastermind” was created to celebrate Engineer’s Day that falls on September 15th every year. QuizWorks was approached by Times Ascent to create the annual quiz property.
A series of Facebook contests were conducted that served as a pre-event teaser two weeks prior to start of the event. Live offline quizzes were held at Bangalore, Pune, Mumbai and Delhi with National Finals at Mumbai.