High Street Phoenix Mall in Lower Parel, Mumbai organized a ‘Biz Quiz’ with an aim to engage corporates from all sectors. Since many corporate houses are based in and around the Lower Parel area; to enhance its brand salience, High Street Phoenix wanted to reach out to this community to increase footfalls at the mall.” The quiz was created on topics including fashion, retail, pop culture, and brands to promote ‘in-mall’ recall. Over 200 people participated in the event.
To generate pre-event buzz and serve as a registration tool, an online quiz was designed and promoted on FB pages. The event was promoted through e-mailers, social media channels and a poster drive in the area. On the day of the event, participants were divided into teams of two for the preliminary written round. The top three teams from the written round along with two wild card entry teams battled it out in the final round.
Skills Used: – Content Research and Development, Hosting