Microsoft India wanted to target SME owners to creating specific awareness and experience around Microsoft Office 365 products, services, its idea, usage and positive impact on their business.
As phase 1 of the contest, an online contest was designed for selecting the top 50 SME owners at Pune, Bangalore, Mumbai, Delhi, Hyderabad and Chennai. Registrations were captured at moneycontrol.com site where a subjective profiling of the owners was also done.
As phase 2 of the contest, SME owners were subjected to different levels of assessment and engagement. The phases consisted of a GK quiz, Microsoft Office 365 quiz and an Escalator Pitch. Cumulative scoring was administered to decide the Top 3 winners. Quiz was held on Office 365 software to help SME owners familiarize with Microsoft software.