As a journal that features specialized financial content, Mint, published by HT Media, created an online contest titled “Mint Success Curve” – aimed at spreading business awareness among the management students and to promote Mint as the leading journal for business information.
A Facebook app was created that featured online quizzes. Offline quizzes, centered on the world of business, were held across prominent cities like Delhi, Mumbai and Bangalore. Online quizzes attracted over 2000 students while offline cities witnessed over 500 teams participating across all the cities.
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