Tata Motors ChallengeNext
As part of their Horizonnext philosophy, Tata Motors wanted to connect with technology and auto enthusiasts across the country to build world class experiences around their Zest and Bolt models.
QuizWorks designed a two phase interactive contest to connect with the audience named “Challengenext”. Phase 1 consisted of an online contest containing questions based on General Automotive Affairs and Auto technology. Phase 2 consisted of a Slogan Contest that was promoted on Facebook and Twitter Pages. The contest was opened to corporate in Pune, Mumbai, Bangalore, Hyderabad, Chennai and Delhi.