TATA CRUCIBLE AT DELHI

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The first Sunday for September 2012 began with a huge downpour but soon it all came to a halt as maybe Lord Indira also knew that it was time for Delhi’s round of India’s biggest corporate quiz – TATA Crucibles. Around 100+ teams with 2 members each had gathered at The Taj Palace Hotel well before 12:30, the scheduled time for the start of the event. But the event started an hour later with the grand entry of Giri “Pickbrain” Balasubaramaniam, the host and quizmaster for the day. He began with the introduction of the brand Crucibles and then went on explaining why Crucibles 2012 is altogether a different affair than previous seasons. This year, TATA came up with the “Dynamic Format” for the quiz,.i.e., the format keeps on changing while moving from one city to another since this mega-event had a fixed format since its inception.

And then came the most awaited moment – Delhi Prelims. It was made slightly tougher than rest of the cities, as per the standards of the performance of the capital in Crucibles History.

PRELIMS

  1. Which hospitality giant launched an environment sustainability program Planet 21?
    ACCOR GROUP
  2. Which innerwear brand, owned by Jagannath Textiles, comes in 3 ranges- Base, Nxt and Xtreme?
    CRUSOE
  3.  According  to Hotels.com’s  new index CSI, Paris is the most expensive and New Delhi is the cheapest. What is CSI?
    CLUB SANDWICH INDEX
  4. Which MNC launched Clearvue range of ultrasound products, its first products developed in India for India?
    PHILIPS
  5. Which brand ran this campaign?

UNITED COLORS OF BENETTON(UCB)

  1. Which Danish shipping magnate died on April 16, 2012?

         MAERSK

  1. Which famous family established banks in Italy in 1397?
    MEDICI
  2.  Which economist and president of the American Economic Association in 1948 was once Austrian Minister of Finance?
    JOSEPH SCHUMPETER
  3. Sara Blakely, who at 41 year old, is the Forbes youngest self made female billionaire. Which brand did she start with $5,000 savings?
    SPANX
  4. Logo of?

HERMES

  1.  NSE and CARE, the ratings agencies were set up by which economist and former research officer of RBI?
    Options – Montek Singh or R.H. Patel
    R.H. PATEL
  2.  Mostly used in new age insurance plan, what name is given to the package of benefits that allows employees to make choices?
    CAFETERIA
  3.   This magazine was first published in 1968, one of the most popular animal characters in the magazine is a rabbit named Cheeku.
    CHAMPAK
  4.   Which car was used in the shoot of the song “Babu samjho ishare, horn pukare”, in the movie Chalti Ka Naam Gaadi?
    CHEVROLET
  5. This law is named after an economist Mr. Arthur and it describes a relationship between the change in the rate of unemployment and the difference between actual and potential real GDP?
    OKUN’s LAW
  6.  Who is the nodal agency for buying agricultural commodities in spot market in India?
    NAFED
  7.   Wrapped in the distinct flavour of elaichi, this toffee became an alternative currency as shopkeepers would use it as loose change during those years when coins were in short supply. Name the brand from Parle.
    KISMI
  8.   “LAUNCH: Beyond Waste Challenge” is a partnership between Nike and ___ and aims to at finding innovative ways for waste management. Who’s X?
    NASA
  9.   Identify this man from MAXIS who is alleged to have bribed the Maran brothers.

        TA KRISHNAN

  1.  In internet lingo, what’s LOPSOD?
    Long On Promise, Short on Delivery
  2.  In 1987, a chemist at Baver in Germany chemically synthesised a stable form of chemical powder from a plant. Later, it became an active component of a drug. What?
    ASPIRIN
  3.  Which millionaire sponsored the ale, tobacco, and food for the guests during Diamond Jubilee of Queen Victoria in June 1897?
    THOMAS LIPTON
  4.  From recent news : What does the term ‘Grexit’ stand for?
    GREECE EXIT
  5.   Ad campaign by which company?

         RAYBAN

The prelims were followed by a tea break of 45 minutes. And then the results were announced, these were the teams that reached top 6 –

NITIKSH and ANANG – ROYAL BANK OF SCOTLAND
SUKHVINDER SINGH and VARUN – CSC
SURESH and DEEPAK TANEJA – INDIAN OIL CORP.
NIKHIL ARORA and TUSHAR GARG – THE SMART CUBE
SUNIL and ANIL SAXENA – BPCL
SUJIT and PRASHANTH – NTPC

FINALS

Round 1 & 2 – TIPS & TRENDS

Q1. Along with Bill Smith, he developed the famed Six Sigma quality control structure, usually attributed to General Electronics. Who?
Galvin Motorola

Q2. Nadal’s video ad for?
BABOLAT (tennis, badminton and squash equipment company, best known for tennis racquets)

Q3. Companies like Best Buy and Taget are attributing their poor sales to a practice called “showrooming”. What is this?
Customer analyse the products and their cost comparisons while going to stores but buys online.

Q4. This Tata Brand was one of the earliest herbal tea companies during 1970s in America. Its trademarks include ‘Original Sweet’ and ‘Spicy Tea’. Name the company.
GOOD EARTH

Q5. Who controls this company?

Prince Al-Waleed Bin Talal
Q6. Tata Steel, in 1920s, decided against the discharge of acidic waste pickle liquor from their sheet mills in the river and treated it in an environment friendly manner. How do we know this company now?
TATA Pigments

Q7.Identify this businessman

Ramachandran Galla from Amaron Batteries

Q8. Which peculiar area in Belfast, Northern Ireland has the HBO series Games of Thrones shot here?
Titanic Quarter

Q9. Connect – Huawei , Erricson and a video
Bharti Airtel

Q10. Smaug is a fictional dragon residing in Lonely Mountain and featured in Hobbit. What is its claim to fame with respect to Forbes?
Richest Fictional Person

Q11. Due to overwhelming amount of data available in social media, Sawhorse media created scalpable platforms for curating social media to honour short form content on the web. What is their most famous creation?
SHORTY AWARDS

Q12.Identify

Li Ka Shing (Richest Asian and Chairman of Hutchison Whampoa)
Round 3 – Business Appraisal

Q1. Naturally sweet and hot new beverage launched in March 2010 by Tetley for children. Name this Tata product.
“T 4 Kids

Q2.Who in Delhi heads this environment friendly initiative – Project Roshni?

Rashtrapati Bhawan ( For making world’s first presidential office environment friendly)

Q3. Prized souvenirs starting from $100,000, they are mainly purple and green in colour with butterly colours at the bottom and are auctioned online at various sites at huge prices from customers all around the globe.
Towels from Wimbledon
(The quiz had some amazing questions but this was very well received by the audience with a thunderous applause, surely the best one of the day)

Q4. Gabon Fertiliser company is a joint venture between Tata Chemicals and Government of Gabon. Which Singapore company is also a part of this project?
OLAM

Before the final round began, the winners were already clear with NTPC leading the Crucible Quotient with 110 points. But it was a close fight for second spot with CSC on 35, RBS on 30 and IOCL on 25. The only question remaining for NTPC was : Will they cross the winning score at Ahmedabad edition – 115 points , also the highest ever at Tata Crucibles this year?

Round 4  – BRICK and MORTAR

Q1. Started in Wisconsin by an Austrian immigrant John Michael who applied enamel to a cast iron horse trough to create the company’s first product. Also a big name in India.
KOHLER

Q2. Founded by Frits Goldschmeding in 1960 in Netherlands, it’s the largest company offering HR services in the world.
RANDSTAD

Q3. A nickname used to refer to RAF officers in WW2 because of their good looks. It was also the title of a movie made in 1997.
BRYLCREEM BOYS

NTPC couldn’t stretch their score but were the undisputed champions of the evening with Pickbrain’s witty words : “If the headlines in tomorrow’s newspaper read “Tsunami Hits Delhi”, you all would know its none other than NTPC.

And thus, ended one of the most interesting quiz events I have ever witnessed with some great humour too provide by Pickbrain. At the end, the scorecard or the Crucible Quotient, as they say, read :
NTPC – 110, CSC – 45 , RBS – 25 , The Smart Cube – (-)10, IOCL – 25 an BPCL – O.

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