Stories on how quizzing and gamification enhance customer engagement, employee engagement, sales force training and university relations
Times Ascent, the weekly supplement of The Times of India newspaper that focuses on human resource development, employment and job opportunities, wanted to build its brand presence among the corporate. To create a brand recall, “Engineering Mastermind” was created to celebrate Engineer’s Day that falls on September 15th every year. QuizWorks was approached by Times Ascent to create the annual quiz property. A series of Facebook contests were conducted that served as a pre-event teaser two weeks prior to start of the event. Live offline quizzes were held at Bangalore, Pune, Mumbai and Delhi with National Finals at Mumbai. Started in 2012, the event is the biggest Engineering Based Quiz in the country. Over 500 teams participate annually.
Dell Study Buddy Challenge is Dell’s initiative at reaching out to students and encouraging them to adopt technology in their own ways and utilize its potential in exploring and widening their scope of thinking and thereby encouraging learning. One of the features of the entire event was a technology quiz that was implemented at 3 levels across School, City and National Level in Tier 2 and Tier 3 cities in India. Each team consisted of 1 child (10-13 years) and 1 adult.National Finals was held online using a proprietary application of QuizWorks.The quiz drew a participation of over 1500 teams across the country.
SBI YONO is a banking and lifestyle app. SBI wanted to increase its reach, awareness and recall amongst the millennials and younger audiences. Further a digital element to the entire program was desired. Quizworks helped devise and create a bespoke quizzing property for SBI called – Numero YONO. Numero YONO was conducted in 17 cities in its first edition and is poised to goto numerous more cities in the next edition. Quizworks also devised India’s first digital quiz in a live event at Numero YONO with participation crossing thousands of students across India.
Mahindra wanted to reach out to the top minds at Indian engineering institutions and create a pool of students that they could tap in for employment opportunities. Mahindra approached QuizWorks to create a customized brand property centered around Automotive content. Offline quizzes were held across 40 cities in India. The quiz was structured around the lines of City, Zonal and Nationals.Since 2008, the quiz is one of the most recalled campus events in India as per an AC Nielsen survey. The event draws an average annual participation of close to 3000 teams.
Genpact India wanted their senior leadership to understand the functionalities and the latest developments occurring in the banking industry.Genpact approached QuizWorks to devise a module that would help in disseminating knowledge and serve as an engagement platform. Hence, “The Grand Banking Mastermind” was created.This quiz was centered on latest developments happening in the world of banking, finance and economics. It was primarily centered around the US, European and Australian sectors- the 3 prominent sectors that Genpact caters to. The quiz was opened to AVP’s and Senior Managers at their Jaipur and Noida branches. An online prelim was held followed by a Quarter Finals and Semifinals at each location. The National Finals were held at Delhi.
Infosys hosted a conference of leading banking companies and invited
their CIOs and senior IT decision makers to participate. This was done to increase adoption of
their award-winning product Finnacle. Now IBM is a partner of Infosys and powers Finnacle with
its various solutions. IBM wanted to educate and engage the audience on these solutions which they
may not be aware off; thus, creating cross selling/up selling opportunities.
To showcase the capabilities of IBM add on solutions which optimizes Finnacle's performance, IBM was looking at creative ways of educating and engaging the CIOs. A contest titled Wall Street Wolf was designed by us where contestants had to answer 5 questions and go up 3 levels on topics related to IBM and Finnacle. The entire contest took place in the IBM exhibition booth within the event arena. Collaterals designed included game badges, answer sheets, flash cards etc. More than 85% of the delegates visited the IBM booth out of which 93% played this gamified quiz resulting in 20+ request for more information on IBM middleware products.
Aditya Birla Sun Life Insurance wanted to engage with large number of students across colleges in India as part of their employer branding and education initiatives called “Sales Academy”. The construct was to create an live, direct at college engagement followed by a digital quiz to be plated on smartphones by the students.This initiative was speadheded by Quizworks into Aditya Birla Capital Sales Academy in 2019, culminating into an in-depth engagement and employer branding across 7 cities, 25 colleges and amplification with digital quizzing across many more cities. Sales Academy has become a benchmark in modern employer engagement and branding initiatives targeted at millennials and college students.
As a company looking to enhance its image as a “leading tech
company”, NetApp wanted to connect with M.Tech students across selected institution in India.
Continuing its efforts in building university relations, the “NetApp Tech Maestro” event was
launched. Teams from 12 institutions competed at the Grand Finale held at Bangalore.
Questions were based on tech domains, with a focus on NetApp innovations and general company information. The event received a positive response with over 90% of the participants saying they were “better aware of NetApp” as a company.
Software Universe, IBM India’s flagship software conclave, where
the sharpest minds in business and IT come face to face to embrace the future of enterprise
technology. 607 delegates, over 360 business leaders and entrepreneurs, 1400 software enthusiasts
and over 375 organisations from across India.IBM approached QuizWorks with a brief of “Maximum
Weekly contests were created on Twitter and Facebook pages of IBM Social Genius as pre-event publicity. Prizes such as Blackberry Torch and Nokia phones were awarded to the winners.At the conclave, a quiz based activity titled “IBM Social Genius” was held with questions relating to social instruments, social inter connectivity, social intelligence, and general & business trivia. The target audience were CIOs/ IT managers, project/program managers, C-level executives. Over a 1000+ influencers and decision makers were engaged in this initiative.
As part of their Horizonnext philosophy, Tata Motors wanted to
connect with technology and auto enthusiasts across the country to build world class experiences
around their Zest and Bolt models.Tata Motors approached QuizWorks to create an online platform
to connect with the prospective Sec A buyers across the country.
QuizWorks designed a two phase interactive contest to connect with the audience named “Challengenext”. Phase 1 consisted of an online contest containing questions based on General Automotive Affairs and Auto technology. Phase 2 consisted of a Slogan Contest that was promoted on Facebook and Twitter Pages. The contest was opened to corporate in Pune, Mumbai, Bangalore, Hyderabad, Chennai and Delhi.3500+ people registered and participated for the “ChallengeNext- Zest Contest” during the 2 week long programme.
Reliance Commercial Finance (RCF) provides an exhaustive suite of
financial solutions. With operational presence over 80 locations in India, and is among the
fastest growing non-banking financial companies in India. RCF wanted to create a learning
environment within the organization to spread awareness on general business information and
“Knowledge Tycoons” was designed as an interactive knowledge forum created with the objective of enabling employees to engage across different functions. Mailers and posters were designed and circulated across all branches of RCF to create the initial buzz and solicit registrations. The portal featured constant market updates, product information and live quizzes. Online Prelims were held to shortlist the teams for regional rounds. Live quizzes were held at Pune, Mumbai and Bangalore. This initiative drew a participation of over 300 employees- making it one of the most participated employee centric event to be held at RCF.
As part of their co-branding exercise with Arsenal FC, PUMA launched a series of new merchandise across all their retail stores in 20+ cities. Puma needed to train their retail sales reps on the new merchandise. We customised a gamified quiz for 400+ employees. A soccer-based game journey, titled ‘The Great Gunners Challenge’, was designed, which consisted of modules related to the history of Arsenal, PUMA Merchandise and Best Sales Practices. The challenge was open for 7 days where employees could learn and compete against one another. The initiative resulted in 90% adoption rate including 81% of the employees completed the entire training module and 82% among them attained the learning benchmark set by Puma.