A 2017 Gallup study revealed that a disengaged workforce is one of the largest hurdles to innovation and quick growth in the digital economy. Nearly 71% of American employees aren’t fully engaged at work, which costs $30 billion in lost productivity, annually. In much the same way, highly engaged workforces outperform their peers by 147% in earnings per share, show 25-65% less turnover and 37% less absenteeism. But as recent studies by Deloitte show, while 90 percent of executives understand the importance of employee engagement, fewer than 50 percent understand how to effectively address this issue.
Thankfully, quiz shows and gamification provide the missing piece of the jigsaw. By harnessing gamification’s attributes such as narrative, leaderboards, scores, quiz games, levels, rules, badges and skills, the employee value proposition can be communicated very effectively across departments, roles and geographies within the organization.
But why quiz shows and gamification?
According to the Brandon Hall Group, Employee Value Proposition or EVP may provide a competitive advantage by requiring the company to have:
- A formal process for capturing employee metrics
- Creative mechanisms for employee engagement activities
- Continuous analysis of data to identify gaps
- Growth and Development opportunities for performance improvement
- A sound communication strategy aligned with business goals
In order to make these lofty goals less abstract or intangible, HR departments must work overtime to translate them into specific initiatives. Quiz contests and gamification makes this easy for the organization and helps them to organize fun employee engagement activities
- A major Indian multinational wanted an employee engagement technique to drive key values of the company. QuizWorks which was engaged for the project designed ‘Values Quiz’, a gamified quiz targeting 2000 employees across 8 cities. Associative Studies Methodology was implemented to transfer key learnings of the values module for better reinforcement. Subsequent surveys revealed that 92% of the participants rated the quiz as a better form of employee engagement and learning than traditional models.
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- Accenture, one of the market leader in the Technology space has been a stalwart in employing gamification for fun employee engagement activities.
- Accenture Land: An online game that queries employees about training programs, social benefits, career development opportunities and CSR initiatives.
- Eco challenge: An annual global program that encourages employees to change their habits and hence reduce their environmental impact.
- Risk Management Solutions have turned an internal re-branding into a trading card game.
- Deloitte created a ‘Deloitte China Virtual Tour campaign; where Deloitte’s offices in Beijing, Hong Kong, and Shanghai were virtually mapped. This helps job-seekers explore every department and get a firsthand look at working in China.
Research and strategic analysis firm Mind Commerce expects the market for gamification will cross $10 billion in 2020. This is not surprising considering that a significant part of the workforce by then will comprise millennials. And as research by Brandon Hall Group shows, top-performing employees want to understand a company’s mission, values, successes, and losses as much as any executive does. However, in today’s digital economy, time and attention are scarce and resources precious, so employees are likely to explore activities that are more fun, rewarding and offer opportunities to achieve, grow and socialize. Goals that quiz shows and gamification precisely achieves with ease!
If you are looking at creating similar employment engagement activities at your company, please reach us at daksha.ba[email protected]