Times Ascent Engineering Mastermind - Quizworks

TIMES ASCENT ENGINEERING MASTERMIND

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Client

Times Ascent, the weekly supplement of The Times of India newspaper that focuses on human resource development, employment and job opportunities, wanted to build its brand presence among the corporate.

The Challenge

To create a brand recall, “Engineering Mastermind” was created to celebrate Engineer’s Day that falls on September 15th every year. QuizWorks was approached by Times Ascent to create the annual quiz property.

The Solution

A series of Facebook contests were conducted that served as a pre-event teaser two weeks prior to start of the event. Live offline quizzes were held at Bangalore, Pune, Mumbai and Delhi with National Finals at Mumbai.

Results

Started in 2012, the event is the biggest Engineering Based Quiz in the country. Over 500 teams participate annually.
Click this link to watch the telecast.
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