Randstad - Quizworks

Ranstad F1 Internship

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RANDSTAD F1 INTERNSHIP

Client

Randstad is a € 16.6 billion global provider of HR services and the second largest staffing organization in the world. From temporary staffing to permanent placement to search & selection, HR Solutions and Inhouse, Randstad holds top positions around the world and has approximately 28,030 corporate employees working from 4,587 branches and inhouse locations in 40 countries.

The Challenge

Randstad India was looking to enhance their brand salience through their association with Williams F1 team.
Randstad India approached QuizWorks with an approach brief of connecting with the student community- who constitute the bulk of auto and tech enthusiasts.

The Solution

A multi-level contest was designed to engage the student community and test their analytical and reasoning skills along with their F1 awareness. The activity consisted of 3 phases- an online quiz, case study presentation and a live offline quiz event.
The online quiz (FB App) and case study tested the analytical and reasoning abilities of the contestants. The live offline quiz event was solely based on the world of F1. Winners were given an opportunity to do an internship with Williams F1 team.

Results

Over 500 people participated in the event.
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