Paul Writer Case Study

Paul Writer

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Paul Writer Case Study

Client

Paul Writer is India’s largest community of marketers with a goal to raise the bar for marketing in India through providing thought leadership, conferences and advisory services. Paul Writer’s community comprises over 25,000 senior executives and marketers across its virtual and offline platforms.

The Challenge

As part of the One India Brand Summit held in Bangalore, Paul Writer was looking at mediums of interactive contests to engage the target segment of CMO’s, VP’s and Brand Managers.

The Solution

QuizWorks devised an interactive quiz contest titled the “Brand Quiz”. A set of 15 highly engaging questions (text, visuals and Audio Video format) around India’s leading brands were featured in this open quiz.

Results

95% of the audience participated in this fun quiz. 90% of the target segment felt it was highly engaging content.The quiz contest was held again at the Delhi Edition of the Brand Summit.

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