New Zealand Education - Quizworks

New Zealand Education – Kiwi Mastermind India

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Kiwi Mastermind India

Client

Education New Zealand, the education arm of New Zealand High Commission, wanted to reach out to the student community in India to with an objective of positioning New Zealand as a favorable destination for higher education.

The Challenge

QuizWorks approached the New Zealand High Commission with a customized concept note to tap into the student community. “Kiwi Mastermind India” Challenge was designed.

The Solution

Knowing that 18-25 year old students spend most of their time on Facebook, weekly contests were held on Facebook. Questions were based on the heritage and top universities of New Zealand. A website was also designed that served as a “one-stop information portal”. Registration details for their annual fair and the live quiz events were captured from this source.
As part of their fairs in Pune and Kochi, live quiz events were held. Open to all post- graduate and undergraduate students, over 200 teams across both cities participated in this event.

Results

Through this activity, Edu New Zealand was able to reach out to over 2500 students over a three week long duration. The event also led to an increase of 10% in student’s applications to New Zealand universities.
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