MINT SUCCESS CURVE - Quizworks

MINT SUCCESS CURVE

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Client

Mint, India’s second largest business paper published by HT Media, wanted to spread business awareness among the student community.

The Challenge

QuizWorks approached HT Media with an approach note for engaging the student community through Facebook.

The Solution

A customized FB app was created. Questions were based around general business affairs and on articles that appeared in Mint. Contest ran from November 2011-January 2012.

Results

Over 10000 contestants participated over 3 month duration. Daily, weekly, monthly prizes were allotted. Grand Prize was an opportunity to attend an Executive Course at INSEAD, Singapore- a premier business school.
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