Mahindra Auto Quotient - Quizworks

Mahindra Auto Quotient

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Client

M&M wanted to reach out to the top minds at Indian engineering institutions and create a pool of students that they could tap in for employment opportunities.

The Challenge

Mahindra approached QuizWorks to create a customized brand property centered around Automotive content.

The Solution

Offline quizzes were held across 40 cities in India. The quiz was structured around the lines of City, Zonal and Nationals.

Results

Since 2008, the quiz is one of the most recalled campus events in India. The event draws an average annual participation of close to 3000 teams.

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