IBM Social Genius - Quizworks

IBM Social Genius

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Client

Software Universe, IBM India’s flagship software conclave, where the sharpest minds in business and IT come face to face to embrace the future of enterprise technology. 607 delegates, over 360 business leaders and entrepreneurs, 1400 software enthusiasts and over 375 organisations from across India.

The Challenge

IBM Software Universe was looking at a mode of engagement to highlight the importance of social connectivity among the conference participants.
IBM approached QuizWorks with a brief of “Maximum Participation-Maximum Engagement”.

The Solution

Weekly contests were created on Twitter and Facebook pages of IBM Social Genius as pre-event publicity. Prizes such as Blackberry Torch and Nokia phones were awarded to the winners.
At the conclave, a quiz based activity titled “IBM Social Genius” was held with questions relating to social instruments, social inter connectivity, social intelligence, and general & business trivia. The target audience were CIOs/ IT managers, project/program managers, C-level executives.

Results

Online contests received more than 2000 likes and 500 shares over a period of 3 weeks. At the conclave, over 100 people registered and participate at the event.
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