Times of India

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Times of India Ignite 2014

Client

The Times of India (TOI) is an Indian English-language daily newspaper. It is the largest newspaper in India by circulation and largest selling English-language daily in the world. VIT University formerly called Vellore Engineering College is an Indian institute of higher education that draws students from 50 countries as well as from every state in India. It has campuses both at Vellore and Chennai, Tamil Nadu, India. Vellore Institute of Technology is regarded as one of the top and premier institutions for engineering education in India.

The Challenge

VIT University and The Times of India conducts IGNITE, an inter-school science and mathematics challenge, designed to bring out the competitive streak in every smart kid across the country.

The Solution

QuizWorks was approached to create the National Finals for IGNITE.
Top 11 students across the country were selected for the National Finals to be held in VIT, Vellore after two phases of elimination conducted at city level. The quiz was structured around Science and Mathematics and questions tested the analytical, reasoning and logical abilities of the contestants. The quiz was telecasted by Times Now

Results

The televised finals helped engrave the brand image of VIT and TOI, as an entity which drives science and innovation initiatives, among the student community and positioned them as a preferred choice. The winners were given once-in-a-lifetime opportunity to visit NASA.

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