Tata Motors

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Tata Motors ChallengeNext

Client

As part of their Horizonnext philosophy, Tata Motors wanted to connect with technology and auto enthusiasts across the country to build world class experiences around their Zest and Bolt models.

The Challenge

Tata Motors approached QuizWorks to create an online platform to connect with the prospective Sec A buyers across the country.

The Solution

QuizWorks designed a two phase interactive contest to connect with the audience named “Challengenext”. Phase 1 consisted of an online contest containing questions based on General Automotive Affairs and Auto technology. Phase 2 consisted of a Slogan Contest that was promoted on Facebook and Twitter Pages. The contest was opened to corporate in Pune, Mumbai, Bangalore, Hyderabad, Chennai and Delhi.

Results

3500+ people registered and participated for the “ChallengeNext- Zest Contest” during the 2 week long programme. Currently, 2000 people have registered and participated for “ChallenegNext-Bolt” contest (As of Feb 23rd)
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