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QuizWorks has won the prestigious Tech Rocketship Award 2016 for Outsell December 11, 2016

QuizWorks has won the prestigious Tech Rocketship Awards 2016 for Outsell –  A Sales effectiveness software. Outsell helps sales reps be more productive through in-field coaching and providing byte size engaging content on products/services – all delivered within a proprietary SAAS technology on web and mobile.

QuizWorks has been a pioneer in making enterprise content engaging through quizzification, micro-learning and gamification over the years and has engaged 1 Million + individuals across 80 cities in India. With Outsell, it disrupted the sales training industry by taking training beyond classrooms, providing continuous training reinforcements and assessments for better recall. Outsell also ensured that access to sales content like product literature, case studies, process information etc are now standardized and provided to sales reps at the moment of truth i.e during customer meetings.

QuizWorks has won the prestigious Tech Rocketship Awards

Accepting the award, Miraj Vora, Co-Founder – Outsell, said, “It is an inspiration and honor to receive this award. As a sales effectiveness company, we believe we are helping sales reps be better at their jobs, which in turn creates financial success for them and better buying experiences for the customer”

QuizWorks won the award after a two-stage evaluation process and among 700 odd entries. The jury consisted of eminent leaders from industry like Mr. Anand Mahindra, Mr. Ajai Chowdhry, Mr. Sanjeev Bikhchandani, Dr. Saurabh Srivastav, Ms. Shardha Sharma, Dr. Kiran Mazumdar Shaw, Mr. Alpesh Patel and Mr. John Kat. The award was presented by Mr. Mohan Das Pai of Aarin Capital.

For more information about Outsell , visit www.letsoutsell.com or email [email protected]

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Gamification and quizzing for Recruitment and Employer Branding

Gamification and quizzing for Recruitment and Employer Branding December 10, 2016

“Will you fit into our organization?” an innocuous question that the world’s largest professional services firm asked its potential recruits last year – just that it did not ask this question face to face, but in the form of an interactive gamified recruitment video. This video chronicles the journey (A-Day-In-Life) of a young new hire and gives him scenarios that he has to choose, which are commensurate with the company’s corporate values. The correct answer is then highlighted. It’s a great way of turning boring recruitment videos into an interesting format, engaging young recruits, and educating them on the behavior that the organization expects from its employees; thus enabling a potential recruit to figure out if he/she is the right fit for the company.

The gamification trend is fast catching up and leading global brands are using gamification tools and techniques to attract and hire talent. They have to – Forbes estimates that by the year 2025, 75% of the global workforce would be millennials, and just this fact would fundamentally challenge how we recruit, induct, and engage with prospective employees. And therefore traditional recruitment systems and techniques of the last century don’t hold good anymore.

Recruitainment is Recruitment V2.0

A leading global diversified hospitality company asks potential recruits to go through real life scenarios through a “Virtual Kitchen”. A potential ‘candidate’ or a ‘player’ walks through the virtual kitchen and deals with scenarios such as handling an irate customer, ordering groceries, and managing the kitchen. The company then analyzes the data of the players, figures out the guys who can handle stress and deliver orders on time, and calls them for the next round, eliminating interview costs and saving time and money on hiring a wrong candidate.

Employer branding is commonly defined as “an image a company projects as a potential employer to a desired target audience”. A closer look will throw out three keywords:

Perception/Image
Projection/Promotion and
Target Group/Audience

Now, a brand fundamentally has a unique position in a customer’s mind. The perception therefore needs to be ideated by the company, but once it does that, quizzing and gamification comes extremely handy in delivering (projection/promotion) the message to a given target audience.

A leading Indian multinational automobile manufacturing corporation has done this beautifully. In the last decade or so, the manufacturing sector has lost considerable talent to the IT/ITES sector, primarily because of the huge appetite of IT firms for recruiting engineering graduates irrespective of their branch/specialization. The automobile giant wanted to fix this. They realized that instilling “auto passion” in young minds and showcasing the company’s heritage and current work would result in the organization taking a “preferred employer” position among e-school and b-school students. Thus was born a gamified quiz for e-school and b-school students (currently also open to working executives). Today this project reaches out to more than 60 locations across the country, has received multiple awards, and is one of the most recalled campus events in the country. Some of the game elements that are used in this include competition, collaboration, challenge, status, progression, instant feedback, achievements, rewards, points, etc.

Gamification enables employer branding specialists to engage deeper with prospective employees, as gamification helps dig into the intrinsic motivation of any candidate/player and engage him/her meaningfully with the company’s core messaging. This is a technique that is set for exponential growth globally in the recruitment and employer branding space.

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Quizzing Innovation

How quizzing can be used to sustain a culture of innovation December 10, 2016

A leading American multinational conglomerate, which uses science and innovation in their day to day operations, values the importance of sustaining the culture of innovation in their workplace and community. While their employees are imbibed with such values from Day 1, there was a need to engage their community of buyers and articulate the theme of innovation.

Designed as a feature of the Workshop which the company imparts, an Innovation Quiz was created and hosted by QuizWorks. Content was based around Innovation in Technology, Movies, Companies, Day to Day Life and other areas. The audience profile was VP’s and Senior Managers of Supply Chain Management, Delivery and Design at leading Indian companies.

This initiative was done as a fun exercise to engage the audience. Questions were in the form of Text, Visuals and Audio Videos.

Have a look at the questions asked:-

Q1. Made famous by MS Dhoni, it is a wristy whip shot, but uses a lot more bottom hand and has more pronounced bat swing. The quick rotation of the blade in the follow through of the shot also explains the name associated with the shot.  What are we talking about?

Q2. According to popular lore, this dish originated in 1683 as a celebration of Austrian victory over the Ottomans at the siege of Vienna.  The story follows that a baker saved the city when he heard the Turks tunneling underneath the city and sounded an alarm.  The dish’s curved shape is said to mimic the crescent moon of the Ottoman flag. Which pastry item are we talking about?

If you want to engage your employees or your community through an innovation quiz, feel free to reach us here. Meanwhile, check out our Ideafest case study centered on Innovation.

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QuizWorks completes 5 Years with Times Ascent Engineering Mastermind December 10, 2016

In the space of 5 years, Times Ascent Engineering Mastermind has grown from a 3 city event to a 7 city event. Having marquee sponsors such as Ultratech, Honeywell and Murugappa Group over the last 5 editions, QuizWorks is proud to have successfully hosted each and every edition. Attracting and engaging over 800 teams, spanning different engineering backgrounds, is what makes this property one of India’s biggest brand properties. Here’s looking forward to more editions.

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How QuizWorks used quizzing and gamification to engage CIO’s October 24, 2016

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Earlier this month, a leading Indian IT Consulting firm hosted a South Asia CIO meet of leading BFSI Companies at their campus to increase adoption of their award winning product. This product is powered by multiple solutions by their IT Partner and hence, there was a need to educate and engage the audience on these solutions which they may not be aware off; thus creating cross selling/up selling opportunities. To showcase the capabilities of Partner’s add on solutions which optimizes the product’s performance, the Partner were looking at novel ways of engaging the audience to promote key messaging.

The objectives, which we label as “T.I.D.E”, were following:

  • Talk about add on solutions offered by the Partner on the product
  • Identify cross selling and up selling opportunities
  • Drive engagement and participation at the Partner’s Booth
  • Educate customers in a fun and interactive approach

To achieve the above objectives, QuizWorks used quizzing and gamification to drive the actions of participants at the conference. An innovative contest titled “Wall Street Wolf” was designed to capture key engagement and learning metrics.

This info graphic provides a quick insight into our approach:

 
If you are thinking of a gamified initiative to engage your community, look no further and get in touch with us here

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Onboarding

4 Tips for a Good Onboarding Experience June 2, 2016

As a L&D professional, onboarding new joinees presents a formidable challenge to overcome. Such programmes normally suffer from low completion rates,  low participation rates and lack in engagement but are necessary for new joinees. According to SHRM, nearly 4 percent of new employees leave their new jobs after a disastrous first day. New employees decide within the first 30 days whether they feel welcome in the organization.

Having “gamified” onboarding initiatives for leading MNC’s and SME’s, we uncovered few basic essentials. They are :

  1. Present the Right Information

It’s your employees first few days on the job so don’t dump loads of information on to them. Have only the important information visible to them. “Nice-to-know” information such as About the Company, Management Team, and Vision & Values can be included. HR Policies and “Need to Know” information can be included at later stages.

  1. Gamify the Whole Experience

Majority of your new joinees have played one or more games on their mobile. Replicate the same experience in your onboarding programme too. Points, badges and leader board ensure high completion and participation rates. An engaging game journey gets them hooked on to the programme. We have had instances where employees have expressed that they felt “they were a part of a game”.

  1. Create Engaging Content Modules

Your employees have been used to seeing rich powered content in their day to day life. While information can be presented through ppts, pdfs and word docs, it would make a difference if such presentations were complete with good sense of design. Look at creating visually powered presentations and providing byte size information.

  1. Recognize Performance

While assessments can be integrated to the onboarding programme to capture key learnings, don’t make it over-competitive where employees feel it’s an exam rather than a fun exercise. Keep it simple and make it interactive. A small token of appreciation to the top performers, with company branded merchandise or team outings, can result in a good onboarding experience.

While we know that there are many other factors critical for a good onboarding experience such as technology, environment, buy-in from the management, the above 4 points represent the basic essentials.

Our award winning product, Playday, uses game mechanics to enhance enterprise learning in the areas of onboarding and policy learning.

Check out our case study on onboarding here

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How quizzing can be used for community engagement January 28, 2016

In November 2015, LinkedIn introduced the LinkedIn Agency Aces– an interactive quiz aimed at connecting with working professionals in the advertising world. This presented an opportunity for agency executives to learn about the platform and develop right strategies to leverage LinkedIn to reach their potential audience.

(Catch the interview with Ashutosh Gupta– Director of Marketing Solutions, LinkedIn India, at the end of this article)

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Like LinkedIn, many other companies are increasingly using quizzing and gamification as a way to engage with their community. Active community engagement helps generate new ideas, share best practices, while helping you build a trusted and favourable brand image. Quizzing has proved to be an effective medium to reach out to a community as it packages the right content and delivers it at a rapid pace. Here are the reasons why it should be used:

a) Promotes Awareness:-

When Chipmaker Intel wanted to promote awareness on the benefits as well as potential threats of Internet-based interactions and familiarise students with cyber threats, consequences and protective measures, they launched the Digital Wellness Online Challenge in collaboration with National e-governance Division. The online quiz aimed at sensitizing and creating a culture of digital wellness among children from classes 6 to 12.

The instant feedback provided through a quiz checks your existing awareness levels and reinforces what you already know. You can inform through knowledge based questions and help them apply knowledge gained through application based questions.

b) Suited for Dispersed Audiences:-

Your community is never restricted to a single location. When Times Ascent wanted to engage the large community of engineers in India, they conceptualized the “Times Ascent Engineering Mastermind”. Consisting of a Facebook based contest plus live quizzes across 6 cities in India, Times Ascent were able to connect with this dispersed set of audience. Through a single platform, they were able to reach out to their community

c) Personalized Content:-

It’s imperative that you communicate the right content in retaining and attracting a community base. While LinkedIn spoke about Social Media through their Agency Aces initiative, SHRM, the leading global HR society, spoke about the latest global HR trends through their Early HR Practitioner Quiz. A quiz ensures that all necessary information is packaged in a precise manner and is targeted to an individual.

d) Engaging:-

With its varied assessment types and content format such as text, visuals and audio video, a quiz keeps you engaged. It could be knowledge-based questions to provide information or scenario-based questions to encourage participants to think, decide, and choose an action.

Whether it is LinkedIn, Intel, SHRM or Times Ascent, companies are slowly realizing the potential of using quizzing as an effective tool to reach out to their community.

The QuizWorks team caught with up Ashutosh Gupta, Director of Marketing Solutions, LinkedIn India to share his views on the LinkedIn Agency Aces program and its impact.

a) What made you choose quizzing and gamification to engage the Agency professionals online?

Through our Agency Aces program, we wanted to engage agency executives across India and share the latest developments in digital marketing. To make this process more interactive we thought of putting this information in a quiz format. By having individuals and agencies participate to become the ‘LinkedIn Agency Ace’ and the ‘Top Agency of the year’, we encouraged them to share and learn the best practices in the industry, in a fun way

b) How have been the impact and the feedback?

The response to the program has been overwhelming with over 2000 participants across more than 400 agencies participating in a span of just four weeks. It’s great to see that through a simple initiative we helped digital marketers in India learn about the latest trends and innovations in their field.

Click here to view our success stories in the Community Engagement Space

 

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Gamification and Digital Learning – An Indian Perspective December 11, 2015

In an exclusive interview with QuizWorks, Captain Shantanu Chakravorty, Director at Cognizant Leadership Academy, shares his views on how L&D in India is evolving and how gamification is impacting conventional L&D initiatives. Click below for the interview:-

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5 Employee Engagement Ideas to boost Employee Morale October 28, 2015

As a Human Resource Leader, you are constantly looking at your Employee Engagement techniques and Employee Satisfaction Surveys to check if employees have provided high ratings. You outline many initiatives to ensure that employee motivation is high. Gone are the days when just team outings and off sites used to be the norm for engaging your employees. The millennial workforce needs to be engaged differently as they are expected to form 50% of the workforce by 2020. Afterall, an engaged employee puts in 57% more effort and is 87% less likely to be disengaged according to PwC.

Here are the top 5 employee engagement ideas that I think would work well for the current dynamic workforce:

a) Innovation Portals:

Employee Ideas are at the forefront for the success of any organization. Whether it is an IT, BFSI, Retail or a Manufacturing industry, employee ideas are critical to new age improvements. You could create an innovation portal where employees can submit their ideas with pre-existing ones and tag their ideas to help make them easily accessible. They could explore “challenge questions” to help spark their creativity and find solutions for specific issues, and spread their ideas using a “share” button. Awards can also be created such as “Most Innovative Feature”, “Team Idea of the Year” to promote collaboration and innovation. Many companies such as Accenture, Deloitte and Salesforce have a strong emphasis on this culture. It’s no surprise that these companies are a constant feature in the “Great Places to Work” list.

See our work with Birlasoft for creating an innovation zone.

b) Awards Night:

Employees are in a constant search for platforms to showcase their talent and get recognized. Awards Night is a good way to promote this spirit. Here is a platform where employee benefits from the recognition that he or she deserves for all the work put in during the quarter or year.  While business impact needs to be recognized the most, it would not hurt for Human Resource to have a few cultural performances lined up during the ceremony. Employees would feel that they are being engaged as they are doing what they love the most during such occasions. Aditya Birla’s Retail Oscars is a good example where Retail Reps, Store Managers, Regional Managers and Senior Leadership are all invited for a night of valuing key business performance and to have fun too.

c) Hackathons and Marathons:

If you are an IT company that breathes and lives by ‘coding’, Hackathon are a good way to engage your employees. The benefits of Hackathon are far and wide. Innovation, collaboration, creativity and problem-solving are all on top display at these events- traits that millennials strive to achieve for or already have in abundance. Apps are not only built for increasing the performance of key company metrics but a social cause can also be promoted. The events span across industries and are no longer reserved for coders and programmers. An all women hackathon is also present.

So what if Hackathons are not your area of interest? Try Marathons. This new age activity literally keeps everyone on their toes and has been in vogue for the last few years. TCS and SBI are proud sponsors of the Marathon events across the country. With employee wellness being a key area of concern in the hectic world today, employees are encouraged to participate in these events from the angle of fitness and social causes too. Employee citizenship is encouraged through such activities. Separate tracks such as “Inter Company Relay” are also hosted to promote the spirit of competition and pull employees to participate in such events.

d) Stand Up Comedy:

Peter Bergman, CEO of Bergman Partners, a company that strengthens leadership in people and organization, in his Harvard Business Review article spoke about how laughter should be treated as a metric. He argues that we measure all sorts of things that supposedly drive results but not laughter. Laughter increases focus and an employee who is well focussed is quick enough to do his/her tasks. Increase instances where your employees are bound to have a good laugh and it will show on your employee engagement surveys. It can engage a large audience as well.

e) Quiz:

If you are looking for an interactive, high energy, informative event, a quiz is ideal. Positioned as a mind sport, this employee engagement idea can be used as a great tool for learning as well. All of us are intrinsically curious and a quiz is known to appeal to our curious nature. It is a great platform to showcase our talent and promote the spirit of competition too. It can engage a large workforce as well due to the advent of online tools. You could create an annual exercise where employees are constantly engaged with periodic information that contributes to their holistic development.

The above ideas are a good way to ensure that your employees are constantly engaged and hence the morale of the workforce is at higher levels. According to Hays Global, continuous engagement is a must as engaged employees foster 4.5X revenue.

Check out our infographic on “Key Insights – Employee Engagement and Millenials”.

If you want to know more on how a quiz can engage your employees, feel free to Contact Us.

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Top 7 Things To Keep In Mind For A Quiz Activity October 27, 2015

This infographic illustrates basic points to keep in mind for every decision maker while thinking of implementing a quiz event.

 

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4 Things that a Brand Manager can learn from Times Ascent Engineering Mastermind October 20, 2015

We live in an age of rapid social interactions. Where a new blog post is obsolete within a few days, one event is quickly forgotten as “the next big thing” arrives. Brand managers need to constantly be on their toes to ensure that their brand remains relevant and is communicating the right message to the right audience.

Times Ascent, the weekly supplement of the Times of India that focuses on Human Resource Development, Employment and Job Opportunities, own an annual brand property called the “Times Ascent Engineering Mastermind”. Conceptualized in 2012, this annual quiz property is in its 4th year and aims to celebrate Engineer’s Day which falls on September 15thevery year. Through a dedicated online and offline presence, Times Ascent Engineering Mastermind has retained its appeal over the years in targeting a community of people.

Let us see what brand managers can pick up from one of India’s biggest quiz property.

Associate your Brand with an Occasion:

When you think of gifting during a festive occasion, you think of Cadbury’s and Archie’s. These brands have taken great care to cultivate the art of gifting during all occasions and have reaped the benefits ever since.

India celebrates 48th Engineer’s Day on September 15th to mark the birth anniversary of Sir M Vishweshwaraiah, the most outstanding Indian Engineer. To celebrate this occasion, Times Ascent created a brand property called “Times Ascent Engineering Mastermind”. With a series of contests and interactions developed during the lead up the occasion, Engineer’s Day has become synonymous with Times Ascent.

Target a Community:

The best way to create a brand presence is to ensure that you initiate targeted communications with your audience. With over 1.5 million students graduating as engineers every year and a substantial chunk of the workforce comprising of engineering professionals, this represented a huge market to create a presence.

Times Ascent carried out reports that were dedicated to the unsung heroes of Modern India, our Engineers. It spoke about how engineers have been in the fore front in nation building and articulated their aspirations, dreams and vision. Additionally, it also featured a noteworthy collection of articles providing right from serious insights on careers to humorous anecdotes on the field. It made sure that they were talking about Engineering to Engineers.

Create a Blended Approach:

Online and offline interactions need to complement each other and ensure that they all communicate the right content.

“AEM 2015” was created as a sub-page of “Times Ascent” in Facebook. A 10 day pre-launch interactions were held on Facebook with innovative contests such as “Our Mastermind Quiz”, “Maximum Invites” and “Maximum Shares”. This ensured that the Mastermind event was a truly social event and attracted the right audience. #aemquiz2015 was the Twitter handle complete with real time updates during the event.

Regional quizzes were held across Bangalore, Chennai, Baroda, Delhi, Pune and Mumbai with National Finals being held at Mumbai.  True to its appeal, this event had a turnout of over 150 teams at each city- undoubtedly making it one of India’s biggest corporate quiz events. The questions covered were around the theme of Engineering. Along with core engineering concepts, the quiz had a flavour of general Engineering questions too to ensure maximum engagement.

Treat your Audience Well:

Gratification plays a huge factor when you engage your audience through event based competitions. When your brand is big such as Times, ensure that you live up to that image. Winners were gifted ipad Air, ipad Mini, Mac book Pro and iphone 6- further enhancing the novelty factor associated with the event. 5 star stay for teams qualifying for the National Finals illustrated the care demonstrated by Times Ascent. Nationwide coverage for the participating teams in the print edition provided them with instant recognition.

The above 4 points are the basic factors that any brand can achieve to ensure that they create a buzz and sustain it over the years. Repeated interactions are a must to ensure that your brand has a “share of mind” amongst your target audience.  India’s biggest quiz events such as Tata Crucible, Brand Equity, Bournvita Quiz Contest and ESPN School Quiz were all built over the years. Times Ascent Engineering Mastermind is surely on its way to make it to the big league of corporate quiz events.

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Employee Engagement & Millennials – Key Insights October 14, 2015

Here is an infographic that depicts key stats related to employee engagement and millenials

 

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